AI Ethics & Data Privacy in Digital Marketing

Information

This course explores the ethical, legal, and governance challenges of using AI in digital marketing. It helps marketers and business professionals apply AI responsibly while maintaining trust, transparency, and compliance with data protection regulations. Through real-world examples and practical frameworks, the course connects ethical principles and data privacy requirements to everyday marketing decisions.

By the end of the course, learners will be able to evaluate AI marketing practices through an ethical lens, implement privacy-aware strategies, and confidently use AI tools in ways that protect customers, brands, and organizations.

Who’s this course for

• Digital marketers and marketing leaders

• Data, analytics, and CRM professionals

• Product and growth teams

• Consultants and compliance-focused roles

• Anyone using AI and customer data in marketing

What you’ll gain

• Understanding of ethical AI principles in marketing

• Knowledge of data privacy, consent, and responsible data use

• Frameworks to identify and reduce bias and ethical risk

• Guidance on AI governance and responsible decision-making

• Confidence to apply AI ethically and compliantly