Media Planning and Buying

courseCourse Price: R7 500.00
durationDuration: 1 day
dateDate: Feb 28, 2024
dateCount Down:

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Media planning and buying encompasses the strategic process of securing optimal advertising space for your advertisements through effective negotiation and optimal media placements . The ability to identify and secure the right digital advertising space can significantly impact ROI. Beneficial to marketing managers who sign off on media plans to junior planners looking to enhance their skills.